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10$ OFF

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About store

The Story Behind The Name
You may have heard of the bubbly-bourbon cocktail by the same name. In 1995, the bar director of the famed Seelbach Hotel found a recipe for the pre-Prohibition drink on an old menu. A fumbled Champagne cocktail mixed with a Manhattan to created the Seelbach cocktail.

The cocktail was a hit. Both during its heyday in the early 1900s and its resurrection in the late 90s. There was only one problem: the bar manager concocted the whole story! Like most good tales, the Seelbach story spread like wildfire.

Historic Seelbach Hotel, Louisville, KY circa 1900s
The Seelbach
~ A Classic Bourbon & Champagne Cocktail ~
Ingredients
1 oz. bourbon,
preferably Seelbach’s Spirits
½ oz. Triple Sec
7 dashes Peychaud’s bitters
3 dashes of Angostura bitters
5 oz. Champagne or sparkling wine
Orange peel,
for garnish
Method
1
Fill a mixing glass with ice. Add bourbon, triple sec, and bitters. Stir for 30 seconds until well-chilled.

2
Strain into a champagne flute & top with sparkling wine. Express oils from an orange twist, then add as garnish.

Seelbach Cocktail
Served in a
champagne flute
Our Story
Twelve years into running the whiskey blog Bourbonr, I started seeing the signs everywhere: craft distilleries sprouting like Kentucky bluegrass. And not just weekend hobbyists, but a small rebellion of purists and innovators. The old prejudices were crumbling: craft whiskey wasn’t just young, harsh moonshine anymore. These were serious operators making some liquid gold.

Blake Riber, Founder of Seelbach’s
Then the loophole appeared – bureaucratic perfection that let me slip between the cracks and work directly with these regionally diverse distillers. Seelbach’s was born from this discovery, connecting small-batch revolutionaries to whiskey evangelists across America. Limited supply wasn’t a drawback; it was the whole point. True craftsmanship doesn’t scale — and that’s exactly what makes it worth seeking out.

Whiskey barrels aging in warehouse
The numbers tell the story: eight major distilleries control 99% of the bourbon market. Their large-scale operations produce consistent, reliable whiskey we love, but craft distillers have different advantages. They can experiment with heritage grains, unusual barrel treatments, and adjust fermentation and distilling techniques in ways that massive operations simply can’t. The flavor difference between a large column still and a small pot still is remarkable — it’s the difference between manufacturing and craftsmanship.

99%
of bourbon market controlled by
8
major distilleries
Explore Craft Spirits
How we help
Finding Emerging Brands
Craft or micro-distilleries are popping up everywhere. Something like one new distillery per day. You may already know many popular or local products, so we help you discover emerging brands across the entire country.

Assuring Quality
Every bottle on our site is tasted and reviewed by our team. We aim to provide background information on each product and the assurance that we have vetted the products we share with our community.

Providing Access
We work directly with craft distilleries which gives us access to the often limited supply of the latest releases. We find and share a constant stream of craft products with our spirit enthusiasts.

What we look for
Grains/Materials
Grains/Materials
Distillers growing their own grain or grains sourced from local farms. We love distillers that resurrect nearly extinct heirloom grains. These raw materials allow new twists on the flavor profile of classic spirits.

Distillation
Distillation
We feature heritage distilling methods. That’s anything from open flame pot stills to lower distillation proofs off column stills. Production decisions made on the still change the flavor profile of the spirit in a bottle.

Maturation
Maturation
Most spirits need time to mellow. Seelbach’s brands make the hard decision to wait years before each barrel is ready to release. Maturation focused brand push the limits where large distillers don’t have the flexibility.

Blending
Blending
Our blenders do the painstaking work to source and explore new methods for blending. Seelbach’s offers the unique, ambitious and a little funky. Above all else, the spirit has to taste good!

Meet The Team
Blake Riber
Founder & CEO
Favorite: Boiler Maker
Andrew Dewhurst
COO / CFO
Favorite: Old Fashioned
Brian Beyke
Director of Media
Favorite: Negroni
Denaya Jones
Brand Manager
Favorite: Mezcal Margarita with a half salt rim
Parker Newman
Director of Vendor & E-Commerce Marketing
Favorite: Old Fashioned
Alex Gonzalez
Warehouse Manager
Favorite: Mexican Mule
Emily Chenot
People Operations Manager & Special Projects Manager
Favorite: Wisconsin Whiskey Old Fashioned Sweet, omit the orange slice. Garnished with olives or mushrooms.
Rashida Reid
Night Warehouse Lead
Favorite: Mezcal Mule
Our passionate team of whiskey enthusiasts, curators, and logistics experts work together to bring you the finest craft spirits from across America. Each team member brings their unique palate and expertise to ensure every bottle we select meets our exacting standards.

How to apply Seelbach’s coupon codes

How to use Seelbach’s discount codes for savings?
Step 1: Copy a Seelbach’s discount code from this page orMovarodeal.
Step 2: Visit Seelbach’s, add items to your cart, and proceed to checkout.
Step 3: Enter the discount code into the Promo Code box and apply it.

Seelbach’s Questions & Answers

Q: Can I use a Seelbach's coupon after my order has been placed?
A: No. Most Seelbach's coupons must be entered before you complete the checkout process.
Q: Why was my Seelbach's promo code rejected?
A: The code may be expired, entered incorrectly, or not valid for the selected products.
Q: Does a Seelbach's coupon work on every item?
A: Some Seelbach's coupons exclude specific brands, product categories, or promotional items.
Q: Can I apply a Seelbach's coupon to multiple orders?
A: Reusable Seelbach's coupons may work on multiple purchases, while single-use codes cannot.
Q: Is a minimum purchase required for a Seelbach's coupon?
A: Certain Seelbach's promotions require your cart to reach a minimum spending amount.
Q: Can I use a Seelbach's promo code during seasonal sales?
A: Some Seelbach's promo codes remain valid during major sales, while others may be excluded.
Q: Will my Seelbach's coupon apply to shipping fees?
A: Most Seelbach's coupons discount products only unless the promotion specifically includes shipping.
Q: Can I share my Seelbach's coupon code with others?
A: Public coupons are generally shareable, but personalized offers may be account-specific.
Q: Does Seelbach's offer exclusive email coupons?
A: Yes. Subscribers may receive special promotions and coupon codes by email.
Q: Can I use a Seelbach's coupon with reward points?
A: Eligibility depends on Seelbach's policies and the terms of the promotion.
Q: Why does my Seelbach's coupon only discount certain items?
A: The promotion may apply only to eligible products included in the offer.
Q: Are Seelbach's coupons available for new product launches?
A: Some new releases qualify, but others may be excluded until a later promotion.
Q: Can I apply a Seelbach's coupon to gift purchases?
A: Most gift purchases qualify unless the coupon terms specify otherwise.
Q: Does Seelbach's provide student discounts?
A: Seelbach's may occasionally offer student promotions through eligible verification programs.
Q: Can I redeem a Seelbach's coupon on subscription orders?
A: Some recurring subscriptions qualify if permitted by the coupon conditions.
Q: Why did my Seelbach's discount change after editing my cart?
A: Updating your cart may affect eligibility if promotion requirements are no longer met.
Q: Can I use a Seelbach's coupon with free shipping?
A: Some promotions allow both benefits, while others permit only one offer per order.
Q: Does Seelbach's release weekend-only coupon codes?
A: Yes. Limited-time coupons are sometimes available during weekends or special events.
Q: Can I apply a Seelbach's coupon to digital downloads?
A: Eligibility depends on whether digital products are included in the promotion.
Q: Are Seelbach's promo codes available year-round?
A: Seelbach's frequently updates coupon offers throughout the year for different campaigns.
Q: Will returning an item cancel my Seelbach's coupon savings?
A: Refunds are generally based on the discounted purchase amount after coupon application.
Q: Can guest users redeem a Seelbach's coupon?
A: Yes. Most Seelbach's coupons work for guest checkout unless account login is required.
Q: Why does my Seelbach's coupon require account sign-in?
A: Some exclusive promotions are available only to registered or eligible members.
Q: Can I use a Seelbach's coupon on bundle offers?
A: Certain bundles qualify, while others may already include promotional pricing.
Q: Does Seelbach's offer coupons for newsletter subscribers?
A: Yes. Email subscribers may receive exclusive coupon codes and early promotional access.