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About store

About Fiona – Founder of Newflands Pet Wellness & Hoki Oil Pioneer

Why I Do What I Do
“From vet nurse to sustainable pet wellness pioneer — how one dog changed everything.”

My love for animals began before I could even walk — literally in the pram. Since those earliest days, animals have been an integral part of my life. As I grew, that connection deepened, evolving into long days spent riding my pony, Whiskey, along the Sandspit in Howick, with my dog, Sam, trotting faithfully beside me and the salt air filling my lungs.

That profound connection with animals shaped everything that followed — from training as a veterinary nurse to becoming a Newfoundland dog breeder, to working in education and supporting children who needed extra help. At every stage, I carried with me a passion for care, connection, and doing things the right way — for animals, people, and the planet.

Rosie

Everything changed when my beloved Newfoundland, Rosie, was diagnosed with Dilated Cardiomyopathy (DCM) — a serious heart condition common in the breed. Our vet recommended fish oil as part of her care. However, in 2009, I couldn’t find a product on the market that met my standards — something natural, traceable, and made right here in New Zealand.

So I rolled up my sleeves and got to work.

Drawing on my veterinary nursing background, I began researching, formulating, and testing. It wasn’t easy, but after months of trials and refinements, I developed a fish oil made from New Zealand Hoki — the first fish species in the world to be certified sustainable by the Marine Stewardship Council (MSC). That mattered to me. I sought a solution that was not only effective but also ethical and environmentally sound.

When I saw the results in Rosie — smoother movement (she had incredible movement naturally), shinier coat, fewer arrhythmias — I knew I had something special.

Newflands is Born

In 2010, I officially registered Newflands, and our signature Hoki Oil became New Zealand’s first fish oil supplement for pets. From day one, our mission has been clear:

• Enhance pet wellness using natural, effective products

• Support local ecosystems and communities through sustainable sourcing

• Do it all with heart, honesty, and purpose

Today, Newflands offers a full range of natural pet supplements, treats, and care products — all designed to improve life for the animals we love. Each product is crafted with intention and backed by years of hands-on experience, science, and a genuine love for what we do.

My future is to deepen the research behind our products and ensure everything we offer delivers real results. Because for me, it’s never been about buzzwords or shortcuts — it’s about building a legacy of care, one pet at a time.

Welcome to Newflands — where your pet’s wellbeing is our passion, and our story is still being written.

How to apply Newflands coupon codes

How to use Newflands coupon codes online?
Step 1: Choose a Newflands coupon code on this page orMovarodeal and copy it using GET CODE.
Step 2: Shop on Newflands and proceed to the checkout page.
Step 3: Enter the coupon code into the Discount Code field and apply it to see instant savings.

Newflands Questions & Answers

Q: Can I use a Newflands coupon after my order has been placed?
A: No. Most Newflands coupons must be entered before you complete the checkout process.
Q: Why was my Newflands promo code rejected?
A: The code may be expired, entered incorrectly, or not valid for the selected products.
Q: Does a Newflands coupon work on every item?
A: Some Newflands coupons exclude specific brands, product categories, or promotional items.
Q: Can I apply a Newflands coupon to multiple orders?
A: Reusable Newflands coupons may work on multiple purchases, while single-use codes cannot.
Q: Is a minimum purchase required for a Newflands coupon?
A: Certain Newflands promotions require your cart to reach a minimum spending amount.
Q: Can I use a Newflands promo code during seasonal sales?
A: Some Newflands promo codes remain valid during major sales, while others may be excluded.
Q: Will my Newflands coupon apply to shipping fees?
A: Most Newflands coupons discount products only unless the promotion specifically includes shipping.
Q: Can I share my Newflands coupon code with others?
A: Public coupons are generally shareable, but personalized offers may be account-specific.
Q: Does Newflands offer exclusive email coupons?
A: Yes. Subscribers may receive special promotions and coupon codes by email.
Q: Can I use a Newflands coupon with reward points?
A: Eligibility depends on Newflands policies and the terms of the promotion.
Q: Why does my Newflands coupon only discount certain items?
A: The promotion may apply only to eligible products included in the offer.
Q: Are Newflands coupons available for new product launches?
A: Some new releases qualify, but others may be excluded until a later promotion.
Q: Can I apply a Newflands coupon to gift purchases?
A: Most gift purchases qualify unless the coupon terms specify otherwise.
Q: Does Newflands provide student discounts?
A: Newflands may occasionally offer student promotions through eligible verification programs.
Q: Can I redeem a Newflands coupon on subscription orders?
A: Some recurring subscriptions qualify if permitted by the coupon conditions.
Q: Why did my Newflands discount change after editing my cart?
A: Updating your cart may affect eligibility if promotion requirements are no longer met.
Q: Can I use a Newflands coupon with free shipping?
A: Some promotions allow both benefits, while others permit only one offer per order.
Q: Does Newflands release weekend-only coupon codes?
A: Yes. Limited-time coupons are sometimes available during weekends or special events.
Q: Can I apply a Newflands coupon to digital downloads?
A: Eligibility depends on whether digital products are included in the promotion.
Q: Are Newflands promo codes available year-round?
A: Newflands frequently updates coupon offers throughout the year for different campaigns.
Q: Will returning an item cancel my Newflands coupon savings?
A: Refunds are generally based on the discounted purchase amount after coupon application.
Q: Can guest users redeem a Newflands coupon?
A: Yes. Most Newflands coupons work for guest checkout unless account login is required.
Q: Why does my Newflands coupon require account sign-in?
A: Some exclusive promotions are available only to registered or eligible members.
Q: Can I use a Newflands coupon on bundle offers?
A: Certain bundles qualify, while others may already include promotional pricing.
Q: Does Newflands offer coupons for newsletter subscribers?
A: Yes. Email subscribers may receive exclusive coupon codes and early promotional access.